Apple Watch is the most personal device we’ve ever created.
TIM COOKApple Stores Offer the Best Buying Experience and Customer Service On The Planet
More Tim Cook Quotes
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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A great product isn’t just a collection of features. It’s how it all works together.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Apple is this great American company that could have only happened here.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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The longer the meeting, the less is accomplished.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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