Excellence has become a habit.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
More Tim Cook Quotes
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I just want to build great products.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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People are running huge enterprises off of hacking and stealing data.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Apple Pay is forever changing the way we pay for things.
TIM COOK