Discrimination, in all its forms, is bad for business.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
More Tim Cook Quotes
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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What makes Siri cool is she has a personality.
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Without encryption, you and I wouldn’t be able to do our banking online.
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You want to be the pebble in the pond that creates the ripples for change.
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Certainly some things that are very good can sometimes be used in a bad way.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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An acorn would never brag about giving shade.
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Gaming has kind of evolved a bit. More people play on portable devices.
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In the long arc of time, you are only relevant if customers love you.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I love museums. But I don’t want to live in one.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK






