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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Tim Cook

So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK

Anyone Apple CEO Comfort Hear Own Privacy Someone Struggle Term Trade
My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK

Better Encryption Much Own Person Think View
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
TIM COOK

Apple Best Buy Customer Experience Planet Service Store
Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK

Base Feature Fundamental Just Right Security
Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOK

Bigger Business Customer Future Game Interest Make might Today Traditional
No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOK

Critics Cynics Energy Impatience Matter Need Next Passion Progress Risk Shrink Tune
I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOK

Activist Benefited Consider Myself Other Realize Sacrifice
Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK

Apple Change Culture Excellence Permit Special Think Unique Witness
Certainly some things that are very good can sometimes be used in a bad way.
TIM COOK

Bad Certainty Good Some Sometimes Use Very Way
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK

Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

Creativity Eay Enough Keep People Simplest Something Thinking
I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK

Anything Apple Microsoft Pressure Really Think
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK

Get Gone Great Home Joy Money Somebody Use
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK

Center Deveicewhere Longer More Pd Personal Portable Talk World
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK

Believe Few Focus Important Meaningful Project Relly Say Thousand Truly

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

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Popular Authors

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