We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKA wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
More Tim Cook Quotes
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Let your joy be in your journey, not in some distant goal.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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America is always stronger when we do things together.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Apple is this great American company that could have only happened here.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK