We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
TIM COOKA wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKThere’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOKAnything can change, because the smartphone revolution is still in the early stages.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOKApple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKWe’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKWe can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOK