We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
More Tim Cook Quotes
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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I just want to build great products.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Discrimination, in all its forms, is bad for business.
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Our message, to people around the country and around the world, is this: Apple is open.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOK