Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
More Tim Cook Quotes
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Our message, to people around the country and around the world, is this: Apple is open.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I love museums. But I don’t want to live in one.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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The government should always be the one defending civil liberties.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK