Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
More Tim Cook Quotes
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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You can only do so many things great, and you should cast aside everything else.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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You are more powerful than you think.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK