The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Price is rarely the most important thing. A cheap product might sell some units.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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An acorn would never brag about giving shade.
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Let your joy be in your journey, not in some distant goal.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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From our point of view it’s important that Apple not be the developer for the world.
TIM COOK






