So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOKAmerica is always stronger when we do things together.
More Tim Cook Quotes
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Certainly some things that are very good can sometimes be used in a bad way.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Our message, to people around the country and around the world, is this: Apple is open.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK






