Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKWe can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
More Tim Cook Quotes
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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I am driven by great work and seeing people do incredible things and having a part in that.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Our message, to people around the country and around the world, is this: Apple is open.
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Excellence has become a habit.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOK






