Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKThe government should always be the one defending civil liberties.
TIM COOKIt is possible to be aware of God at all times.
TIM COOKYou can’t have a back door that’s only for the good guys.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
TIM COOKOur whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOKOur business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKNever try to fix other people. God does not need to do a bank shot off your lips.
TIM COOKI don’t think Apple has to own a content business.
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOKOur new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKThey’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOKYou want to be the pebble in the pond that creates the ripples for change.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKWe sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOK