I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKSo if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOKWe’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKI don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOKIt is possible to be aware of God at all times.
TIM COOKThere are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKApple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOKWhat makes Siri cool is she has a personality.
TIM COOKThe longer the meeting, the less is accomplished.
TIM COOK