We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
More Tim Cook Quotes
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Without encryption, you and I wouldn’t be able to do our banking online.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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A great product isn’t just a collection of features. It’s how it all works together.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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In the long arc of time, you are only relevant if customers love you.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Anything can change, because the smartphone revolution is still in the early stages.
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