Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
More Tim Cook Quotes
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Anything can change, because the smartphone revolution is still in the early stages.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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From our point of view it’s important that Apple not be the developer for the world.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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America is always stronger when we do things together.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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It is possible to be aware of God at all times.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Excellence has become a habit.
TIM COOK







