There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
More Tim Cook Quotes
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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You want to be the pebble in the pond that creates the ripples for change.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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There’s something very dangerous happening in states across the country.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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In the long arc of time, you are only relevant if customers love you.
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Our message, to people around the country and around the world, is this: Apple is open.
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Gaming has kind of evolved a bit. More people play on portable devices.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK







