Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKGaming has kind of evolved a bit. More people play on portable devices.
More Tim Cook Quotes
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I don’t really think anything Microsoft does puts pressure on Apple.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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We make the best phone, we don’t make the most phones.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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You are more powerful than you think.
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Apple Pay is forever changing the way we pay for things.
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Nobody wants to buy sour milk.
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Let your joy be in your journey, not in some distant goal.
TIM COOK