Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKGaming has kind of evolved a bit. More people play on portable devices.
More Tim Cook Quotes
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The sidelines are not where you want to live your life. The world needs you in the arena!
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Apple Watch is the most personal device we’ve ever created.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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It is possible to be aware of God at all times.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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