I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKGaming has kind of evolved a bit. More people play on portable devices.
More Tim Cook Quotes
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Gaming has kind of evolved a bit. More people play on portable devices.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I don’t think Apple has to own a content business.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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You can’t have a back door that’s only for the good guys.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK






