What makes Siri cool is she has a personality.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
More Tim Cook Quotes
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Price is rarely the most important thing. A cheap product might sell some units.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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You can only do so many things great, and you should cast aside everything else.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK