Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
More Tim Cook Quotes
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People are running huge enterprises off of hacking and stealing data.
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From our point of view it’s important that Apple not be the developer for the world.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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There’s something very dangerous happening in states across the country.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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An acorn would never brag about giving shade.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOK