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From our point of view it’s important that Apple not be the developer for the world.

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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I don’t think Apple has to own a content business.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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In the long arc of time, you are only relevant if customers love you.
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Arc Constoemr Long Love Relevant Time
Never try to fix other people. God does not need to do a bank shot off your lips.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Everything Fragile Guaranteed Life Tomorrow
If you want me to do things only for ROI reasons, you should get out of this stock.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Business Experience Focus Immterst Instead Model Most Problem Sell Solve User
Today, we are pleased to announce the biggest advancement in iPhone.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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