Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
More Tim Cook Quotes
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Nobody wants to buy sour milk.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK






