Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
More Tim Cook Quotes
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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The longer the meeting, the less is accomplished.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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You are more powerful than you think.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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From our point of view it’s important that Apple not be the developer for the world.
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You can only do so many things great, and you should cast aside everything else.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK