Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
More Tim Cook Quotes
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I don’t think Apple has to own a content business.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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From our point of view it’s important that Apple not be the developer for the world.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Discrimination, in all its forms, is bad for business.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Apple Pay is forever changing the way we pay for things.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Apple is this great American company that could have only happened here.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK