An acorn would never brag about giving shade.
TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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We make the best phone, we don’t make the most phones.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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There’s something very dangerous happening in states across the country.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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I love museums. But I don’t want to live in one.
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Discrimination, in all its forms, is bad for business.
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A great product isn’t just a collection of features. It’s how it all works together.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Apple Watch is the most personal device we’ve ever created.
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Apple Pay is forever changing the way we pay for things.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK






