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TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
More Tim Cook Quotes
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Apple is this great American company that could have only happened here.
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I just want to build great products.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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You are more powerful than you think.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK