Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I don’t think Apple has to own a content business.
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I love museums. But I don’t want to live in one.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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A great product isn’t just a collection of features. It’s how it all works together.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Our message, to people around the country and around the world, is this: Apple is open.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK