To whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
More Tim Cook Quotes
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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A great product isn’t just a collection of features. It’s how it all works together.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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In the long arc of time, you are only relevant if customers love you.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Our message, to people around the country and around the world, is this: Apple is open.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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You can’t have a back door that’s only for the good guys.
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Apple Watch is the most personal device we’ve ever created.
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Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK