You want to be the pebble in the pond that creates the ripples for change.
TIM COOKAnything can change, because the smartphone revolution is still in the early stages.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Certainly some things that are very good can sometimes be used in a bad way.
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It is possible to be aware of God at all times.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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A great product isn’t just a collection of features. It’s how it all works together.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK






