Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
SUN TZUBuild your opponent a golden bridge to retreat across.
More Sun Tzu Quotes
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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Know yourself and you will win all battles
SUN TZU -
Never venture, never win!
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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Even the finest sword plunged into salt water will eventually rust.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Attack him where he is unprepared, appear where you are not expected.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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One may know how to conquer without being able to do it.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU