When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUMove swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
More Sun Tzu Quotes
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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If his forces are united, separate them.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Opportunities multiply as they are seized.
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If quick, I survive. If not quick, I am lost. This is “death.
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Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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In the midst of chaos, there is also opportunity.
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Who does not know the evils of war cannot appreciate its benefits.
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Disorder came from order, fear came from courage, weakness came from strength.
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Build your opponent a golden bridge to retreat across.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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Rewards for good service should not be deferred a single day.
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The supreme art of war is to subdue the enemy without fighting.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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He will win who, prepared himself, waits to take the enemy unprepared.
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Do many calculations lead to victory, and few calculations to defeat.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZU