The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKERThe one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.
More Peter Drucker Quotes
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The purpose of business is to create and keep a customer.
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Like so many brilliant people, he believes that ideas move mountains. But bulldozers move mountains; ideas show where the bulldozers should go to work.
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There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
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Effectiveness must be learned.
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If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.
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When a subject becomes totally obsolete we make it a required course.
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The first rule in decision-making is that one does not make a decision unless there is disagreement.
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By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
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The computer is a moron.
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What’s measured improves.
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Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
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If you want something new, you have to stop doing something old.
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Keep your eye on the task, not on yourself. The task matters, and you are a servant.
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1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
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Effective executives know that their subordinates are paid to perform and not to please their superiors.
PETER DRUCKER