Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
HOWARD SCHULTZWhile we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
More Howard Schultz Quotes
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Success is the by-product when you work toward the target.
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Don’t be threatened by people smarter than you.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Customers must recognize that you stand for something.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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This may sound a bit naive, but I got here by believing in big dreams.
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At its core, I believe leadership is about instilling confidence in others.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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I can’t imagine a day without coffee. I can’t imagine!
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The challenge of the retail business is the human condition.
HOWARD SCHULTZ






