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Cutting prices or putting things on sale is not sustainable business strategy.

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Business Price Sales Strategy

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In times of adversity and change, we really discover who we are and what we’re made of.
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A great business has to have a conscience. You have to know who you are and who you are not.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Success is something that has to be earned every day.
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At its core, I believe leadership is about instilling confidence in others.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Sometimes you have to create the thing you want to be part of.
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Who wants a dream that’s near-fetched?
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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