When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZMy parents really wanted me to get out of New York, be exposed to other people, other ways of life.
More Howard Schultz Quotes
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If you want to achieve widespread impact and lasting value, be bold.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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My passion. My commitment. This is the most important thing in my life other than my family.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Success is best when it is shared.
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Risk more than others think safe.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Always challenge the old ways.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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