When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZIf you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
More Howard Schultz Quotes
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Success is empty if you arrive at the finish line alone.
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Success is best when it is shared.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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