Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZThe premium single-cup segment is the fastest-growing business within the global coffee industry.
More Howard Schultz Quotes
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Business leaders cannot be bystanders.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Customers must recognize that you stand for something.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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I can’t imagine a day without coffee. I can’t imagine!
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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My passion. My commitment. This is the most important thing in my life other than my family.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Don’t be threatened by people smarter than you.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Success is best when it is shared.
HOWARD SCHULTZ