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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.

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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Cutting prices or putting things on sale is not sustainable business strategy.
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At its core, I believe leadership is about instilling confidence in others.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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If you want to achieve widespread impact and lasting value, be bold.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Risk more than others think safe.
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