Risk more than others think safe.
HOWARD SCHULTZBe bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
More Howard Schultz Quotes
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Always challenge the old ways.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Customers must recognize that you stand for something.
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Sometimes you have to create the thing you want to be part of.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Success is the by-product when you work toward the target.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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The challenge of the retail business is the human condition.
HOWARD SCHULTZ






