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Risk more than others think safe.

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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Don’t be threatened by people smarter than you.
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Always challenge the old ways.
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Success is best when it is shared.
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