My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZStarbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
More Howard Schultz Quotes
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Customers must recognize that you stand for something.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Success is best when it is shared.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Success is the by-product when you work toward the target.
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If you want to achieve widespread impact and lasting value, be bold.
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The challenge of the retail business is the human condition.
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Who wants a dream that’s near-fetched?
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A great business has to have a conscience. You have to know who you are and who you are not.
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