China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
HOWARD SCHULTZVictory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
More Howard Schultz Quotes
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Business leaders cannot be bystanders.
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Customers must recognize that you stand for something.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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A great business has to have a conscience. You have to know who you are and who you are not.
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I can’t imagine a day without coffee. I can’t imagine!
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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This may sound a bit naive, but I got here by believing in big dreams.
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My passion. My commitment. This is the most important thing in my life other than my family.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Risk more than others think safe.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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