My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZHiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
More Howard Schultz Quotes
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Who wants a dream that’s near-fetched?
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Cutting prices or putting things on sale is not sustainable business strategy.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Business leaders cannot be bystanders.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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This may sound a bit naive, but I got here by believing in big dreams.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Success is something that has to be earned every day.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Customers must recognize that you stand for something.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
HOWARD SCHULTZ






