We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
HOWARD SCHULTZHiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
More Howard Schultz Quotes
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In times of adversity and change, we really discover who we are and what we’re made of.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Who wants a dream that’s near-fetched?
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
HOWARD SCHULTZ






