Cutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZHiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
More Howard Schultz Quotes
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Don’t be threatened by people smarter than you.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Success is best when it is shared.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
HOWARD SCHULTZ