Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITAAdvertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITAI have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITAWe treat employees as a member of the family.
AKIO MORITAFrom a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITAI believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITAWe want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITADon’t do market research.
AKIO MORITAAmenities are not of great concern to management in Japan.
AKIO MORITAAmerica looks 10 minutes ahead; Japan looks 10 years.
AKIO MORITAAnd then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITAWhether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
AKIO MORITAMore people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITAIn the United States businessmen often do not trust their colleagues.
AKIO MORITAIf we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITA