Curiosity is the key to creativity.
AKIO MORITAWhether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
More Akio Morita Quotes
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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An enemy of innovation could be your own sales force.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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The best example of this was the Apollo project in the United States.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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I feel it is my fault because I made the decision to hire him.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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The only sure thing is that in business there are no sure things.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA