The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITAWhen I find an employee who turns out to be wrong for the job,
More Akio Morita Quotes
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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A company will get nowhere if all of the thinking is left to management.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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You can be totally rational with a machine.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Curiosity is the key to creativity.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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We treat employees as a member of the family.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA