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The public does not know what is possible. We do.

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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA

Country Create Creating Game Good Merger Money Moving Namely Play Treat
We don’t believe in market research for a new product unknown to the public. So we never do any.
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Believe New Product Public Research
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
Don’t do market research.
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Make Research
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITA

Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Aware Job Kind Making Management Manager Mean Mistake Remarkable Yera
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITA

Blame Cause Important Mistake Pin Somebody Thing View
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
People need money, but they also want to be happy in their work and proud of it.
AKIO MORITA

Happy Money Need People Proud Work
The public does not know what is possible. We do.
AKIO MORITA

Business Do Doe Know Public
Curiosity is the key to creativity.
AKIO MORITA

Creativity Graduation Key Machine Ration
In the long run, no matter how good or successful you are or how clever or crafty.
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Clever Crafty Good Long Matter Run Successful
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA

Break Country Different Market Need Something Through Weapon
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Asset Cash Future Gain Important Profit
There are three creativities: creativity in technology, in product planning, and in marketing.
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Creativity Market Plan Product Self Technology
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Employee Establish Evaluate Longer Matter Past Promotion Record School
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Carefully Go Intuitive Night People Research Sense Want Watch
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Believe Big Compensate Mistake Money Person Think Work
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Company Constant Deal Engineer Giving Important Industrial Job Management Target
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Company Employee Management Profit Recession Responsible Risk Sacrifice
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Ask Kind Plan Product Public Rather Want
But if you work with people, sometimes logic often has to take a backseat to understanding.
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Backseat Creative Often People Sometimes Work Your
America looks 10 minutes ahead; Japan looks 10 years.
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Ahead Country Look Minute Ten Year
A company will get nowhere if all of the thinking is left to management.
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Company Left Manage Nowhere Think

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