Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITAAmerica looks 10 minutes ahead; Japan looks 10 years.
More Akio Morita Quotes
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Employees are not guilty; why should they suffer?
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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My solution to the problem of unleashing creativity is always to set up a target.
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To have any one of these without the others is self defeating in business.
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Never break another man’s rice bowl.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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It’s difficult to see new projects to fruition.
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In the long run, no matter how good or successful you are or how clever or crafty.
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