If you don’t want Japan to buy it, don’t sell it.
AKIO MORITAIf you don’t want Japan to buy it, don’t sell it.
AKIO MORITAIf we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITAThe public does not know what is possible. We do.
AKIO MORITAWe will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITAWhen I find an employee who turns out to be wrong for the job,
AKIO MORITAThe only sure thing is that in business there are no sure things.
AKIO MORITAI established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
AKIO MORITAWe want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
AKIO MORITAI believe people work for satisfaction.
AKIO MORITAOf course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITAI consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITADon’t do market research.
AKIO MORITAYour business and its future are in the hands of the people you hire.
AKIO MORITAAmerica looks 10 minutes ahead; Japan looks 10 years.
AKIO MORITAPeople need money, but they also want to be happy in their work and proud of it.
AKIO MORITAMy chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITA