Go after the customers that are working in the future, but haven’t totally lost their minds.
AARON LEVIEA lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
More Aaron Levie Quotes
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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The only barrier to entry you can create is to consistently build a great product.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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Listen to your customers, but don’t always build exactly what they’re telling you. This is a really key distinction around building enterprise software.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Execute like there’s no tomorrow, strategize like there will be.
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The chance of failure is almost always better than the guarantee of never knowing.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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I don’t use many apps. I use naps.
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In the enterprise you want to start intentionally small.
AARON LEVIE






