Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
AARON LEVIEStartups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
AARON LEVIEThe only way to avoid disruption is to constantly do what you would if you were just starting out.
AARON LEVIEThat’s already been tried before only means the first attempt got it wrong.
AARON LEVIEInnovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
AARON LEVIEYou want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
AARON LEVIEI think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
AARON LEVIESometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
AARON LEVIEYou’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
AARON LEVIEIf every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
AARON LEVIEYour product should sell itself, but that does not mean you don’t need salespeople.
AARON LEVIELook for new enabling technologies that create a wide gap between how things have been done and how they can be done.
AARON LEVIEBetter to be too early and have to try again, than be too late and have to catch up.
AARON LEVIEEverything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
AARON LEVIECompanies have never won. You’re always either fighting for survival, or fighting for relevance.
AARON LEVIEStartups live at the intersection of existential crisis and everything going perfectly great.
AARON LEVIEWe’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
AARON LEVIE