What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
AARON LEVIEYou can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
More Aaron Levie Quotes
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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It’s unfortunate biologically we have to sleep.
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The chance of failure is almost always better than the guarantee of never knowing.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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In the enterprise you want to start intentionally small.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
AARON LEVIE






