There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
AARON LEVIEYou can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
More Aaron Levie Quotes
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We didn’t really start the company to go build an enterprise software company.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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If people don’t think the odds are against you, you’re doing it wrong.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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In the enterprise you want to start intentionally small.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
AARON LEVIE