The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
AARON LEVIEToo little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
More Aaron Levie Quotes
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I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
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The only barrier to entry you can create is to consistently build a great product.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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Listen to your customers, but don’t always build exactly what they’re telling you. This is a really key distinction around building enterprise software.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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The IT model of the enterprise has become a lot more user lead.
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It’s unfortunate biologically we have to sleep.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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Execute like there’s no tomorrow, strategize like there will be.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
AARON LEVIE