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Plan, organize, integrate, motivate, and measure.

Peter Drucker

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People
Like so many brilliant people, he believes that ideas move mountains. But bulldozers move mountains; ideas show where the bulldozers should go to work.
PETER DRUCKER

Believe Himself Ideas People
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
Is this still worth doing? And if it isn’t, he gets rid of it so as to be able to concentrate on the few tasks that, if done with excellence, will really make a difference in the results of his own job and in the performance of his organization.
PETER DRUCKER

Difference Excellence Job Result Worth
It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.
PETER DRUCKER

Opportunity Problem Result
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
PETER DRUCKER

Action Deep Inspirational Quiet Reflection
No one learns as much about a subject as one who is forced to teach it.
PETER DRUCKER

Force Learning Oneself Teaching
People who don’t take risks generally make about two big mistakes a year.
PETER DRUCKER

Mistake People Risk
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering
What’s measured improves.
PETER DRUCKER

Improvement One Liner
You should not change yourself, but create yourself, that mean build around your strengths and removing bad habits
PETER DRUCKER

Bad Change Creation Habit Strength Yourself
Working on the right things is what makes knowledge work effective.
PETER DRUCKER

Inspirational Knowledge Right
Until we can manage time, we can manage nothing else.
PETER DRUCKER

Deep Time
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
PETER DRUCKER

Greatness Quite

Plan, organize, integrate, motivate, and measure.

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Plan, organize, integrate, motivate, and measure.

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