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The purpose of business is to create and keep a customer.

Peter Drucker

So much of what we call management consists in making it difficult for people to work.
PETER DRUCKER

Difficult People
Like so many brilliant people, he believes that ideas move mountains. But bulldozers move mountains; ideas show where the bulldozers should go to work.
PETER DRUCKER

Believe Himself Ideas People
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
PETER DRUCKER

Greatness Quite
If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.
PETER DRUCKER

Secret Time Worth
The best way to predict your future is to create it.
PETER DRUCKER

Best Creation Future Yourself
If you want something new, you have to stop doing something old.
PETER DRUCKER

Inspirational Stop Yourself
Plan, organize, integrate, motivate, and measure.
PETER DRUCKER

Integrity Motivational Planning
A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.
PETER DRUCKER

Business Excitement
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
PETER DRUCKER

Drive Future Light Night Road
The most important thing in communication is to hear what isn’t being said.
PETER DRUCKER

Communication Deep Important
A manager is responsible for the application and performance of knowledge.
PETER DRUCKER

Knowledge Responsible
People who don’t take risks generally make about two big mistakes a year.
PETER DRUCKER

Mistake People Risk
Entrepreneurship is neither a science nor an art. It is a practice.
PETER DRUCKER

Art Entrepreneur Practice Science
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
Is this still worth doing? And if it isn’t, he gets rid of it so as to be able to concentrate on the few tasks that, if done with excellence, will really make a difference in the results of his own job and in the performance of his organization.
PETER DRUCKER

Difference Excellence Job Result Worth

The purpose of business is to create and keep a customer.

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The purpose of business is to create and keep a customer.

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