“The purpose of business is to create and keep a customer.”

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.

Whenever you see a successful business, someone once made a courageous decision.

People who don’t take risks generally make about two big mistakes a year.

Keep your eye on the task, not on yourself. The task matters, and you are a servant.

It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.

The computer is a moron.

The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.

The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.

The less an organization has to do to produce results, the better it does its job.

A decision without an alternative is a desperate gambler’s throw.

By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.

People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.

There is only one valid definition of business purpose: to create a customer.

To be sure, the fundamental task of management remains the same: to make people capable of joint performance through common goals, common values, the right structure, and the training and development they need to perform and to respond to change.

You should not change yourself, but create yourself, that mean build around your strengths and removing bad habits