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If you want something new, you have to stop doing something old.

Peter Drucker

Effective executives know that their subordinates are paid to perform and not to please their superiors.
PETER DRUCKER

Job Pay
A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.
PETER DRUCKER

Alone Person Strength Weakness
Business has only two functions – marketing and innovation.
PETER DRUCKER

Business Innovation
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
Innovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
PETER DRUCKER

Act Creation Entrepreneur Innovation Money
Whenever you see a successful business, someone once made a courageous decision.
PETER DRUCKER

Courage Decision See Success Yourself
There is only one valid definition of business purpose: to create a customer.
PETER DRUCKER

Business Creation Customer Purpose
Keep your eye on the task, not on yourself. The task matters, and you are a servant.
PETER DRUCKER

Eyes Job Yourself
So much of what we call management consists in making it difficult for people to work.
PETER DRUCKER

Difficult People
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
Results are obtained by exploiting opportunities, not by solving problems.
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Opportunity Problem Result
Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
PETER DRUCKER

Imagination Intelligence Result
A decision without an alternative is a desperate gambler’s throw.
PETER DRUCKER

Choice Decision
A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.
PETER DRUCKER

Business Excitement
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
PETER DRUCKER

Greatness Quite Wasted Time

If you want something new, you have to stop doing something old.

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If you want something new, you have to stop doing something old.

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