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Success requires a persistent misreading of the odds.

Tom Peters

Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
TOM PETERS

Initiatives Manufacturing Reach Reputation
The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
TOM PETERS

Athlete Crafts Way
The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
TOM PETERS

Builds Chance Everyone News Skills
With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
TOM PETERS

Faster Moving Race
All business success rests on something labeled a sale, which at least momentarily weds company and customer.
TOM PETERS

Congratulations Inspirational Leadership
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
Swipe from the best, then adapt.
TOM PETERS

Business Innovation Innovative
Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
TOM PETERS

People Teamwork Thinking
Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
TOM PETERS

Enemy Procrastination Thinking Worst
If the person you delegated to does the job twice as well as you would have done it, consider yourself a leader.
TOM PETERS

Consider Deligated Jobs Leader
Don’t ‘tolerate’ mistakes. Embrace them!
TOM PETERS

Business Mistake Training
Formula for success: under promise and over deliver.
TOM PETERS

Educational Inspirational Success
Hire attitude train skills.
TOM PETERS

Attitude Skills Train
TRUST, not technology, is the issue of the decade.
TOM PETERS

Decades Issues Technology
The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS

Demand Innovation Tasks
Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
TOM PETERS

Book Growth Thinking

Success requires a persistent misreading of the odds.

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Success requires a persistent misreading of the odds.

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