Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOKPeople are running huge enterprises off of hacking and stealing data.
More Tim Cook Quotes
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Without encryption, you and I wouldn’t be able to do our banking online.
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In the long arc of time, you are only relevant if customers love you.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Our message, to people around the country and around the world, is this: Apple is open.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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You want to be the pebble in the pond that creates the ripples for change.
TIM COOK






