I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKPeople are running huge enterprises off of hacking and stealing data.
More Tim Cook Quotes
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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From our point of view it’s important that Apple not be the developer for the world.
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Today, we are pleased to announce the biggest advancement in iPhone.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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A great product isn’t just a collection of features. It’s how it all works together.
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Certainly some things that are very good can sometimes be used in a bad way.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Price is rarely the most important thing. A cheap product might sell some units.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Anything can change, because the smartphone revolution is still in the early stages.
TIM COOK