Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOKI learned that focus is key. Not just in your running a company, but in your personal life as well.
More Tim Cook Quotes
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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There’s something very dangerous happening in states across the country.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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What makes Siri cool is she has a personality.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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An acorn would never brag about giving shade.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Price is rarely the most important thing. A cheap product might sell some units.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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