“I learned that focus is key. Not just in your running a company, but in your personal life as well.”

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

You want to be the pebble in the pond that creates the ripples for change.

If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,

Apple is this great American company that could have only happened here.

Security isn’t just a feature, it’s a base, it’s a fundamental, right.

Never try to fix other people. God does not need to do a bank shot off your lips.

Discrimination, in all its forms, is bad for business.

My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.

Let your joy be in your journey, not in some distant goal.

So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

Artists do; I don’t mean you need to live in a rat hole or gutter, but you have to learn fortitude, endurance. Only vegetables are happy.

The more you learn about everything, the more you learn that everything’s fixed not in your favour.

I have clearly recorded this: for one can learn good lessons also from what has been tried but clearly has not succeeded, when it is clear why it has not succeeded.

Rich people constantly learn and grow. Poor people think they already know.

We must turn to nature itself, to the observations of the body in health and in disease to learn the truth.

The happiest moments in any affair take place after the loved one has learned to accommodate the lover and before the maddening personality of either party has emerged like a jagged rock from the receding tides of lust and curiosity.

About medications that are drunk or applied to wounds it is worth learning from everyone; for people do not discover these by reasoning but by chance, and experts not more than laymen.

I never learned from a man who agreed with me.