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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I just want to build great products.
TIM COOK

Build Great Product Want
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK

Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
America is always stronger when we do things together.
TIM COOK

Always Country Stronger Thing Together
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK

Able Anyway Buy Card Credit Encryption Keftm Right Money Online Ripped
Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK

Everything Fragile Guaranteed Life Tomorrow
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK

Get Gone Great Home Joy Money Somebody Use
Apple Watch is the most personal device we’ve ever created.
TIM COOK

Apple Created Device Ever Most Personal Watch
Excellence has become a habit.
TIM COOK

Become Excellence Habit
Let your joy be in your journey, not in some distant goal.
TIM COOK

Detrain Goal Jo Journey Let Some
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK

Apple Creative Everyone Focus Future Push
Gaming has kind of evolved a bit. More people play on portable devices.
TIM COOK

Device Evolve Gaming Kind People Potable
A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK

Collection Feature Great Just Product Together Work
Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK

Bank Fix God Lip Ned never Other People Shot
I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK

Business Company Complacency Customer Lulling Most Prominent Silicon Some Speak Successful Valley
So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK

Anyone Apple CEO Comfort Hear Own Privacy Someone Struggle Term Trade
No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK

Billion Exist Key Lock Should Turn

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