Discrimination, in all its forms, is bad for business.
TIM COOKWe do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
More Tim Cook Quotes
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A great product isn’t just a collection of features. It’s how it all works together.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I love museums. But I don’t want to live in one.
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You want to be the pebble in the pond that creates the ripples for change.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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What makes Siri cool is she has a personality.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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I just want to build great products.
TIM COOK