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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

Tim Cook

Android dominates the mobile malware market.
TIM COOK

Android Dominate Malware Market Mobile
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOK

Care Energy Finish Name Painting Someone
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK

Apple Give Goal Imagine Life Once Something Want Whole Without
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK

Company Focus Learn Life Well Personal Run
Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK

Cheap Important might Most Price Product Sell Some Thing Unit
The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK

Apple Bestseller Big Every Ipad Need Pro Product More Reason Remain Second Sense Word
The longer the meeting, the less is accomplished.
TIM COOK

Accomplish Less Longer Meeting
I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOK

Believe Give Pool Privacy Said Secure So Weight Zero
We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK

Choose Energy Enor Focus Good Great Idea Isea Keep Member One Ous Product Say Small
If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK

Do Only Out Reason Roi Stock Thing Want
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK

Apple Creative Everyone Focus Future Push
Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK

Able Banking Encryption Online
Certainly some things that are very good can sometimes be used in a bad way.
TIM COOK

Bad Certainty Good Some Sometimes Use Very Way
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK

Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK

Everybody Expected Keep Law Message Say

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

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Popular Authors

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