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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

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Apple Watch is the most personal device we’ve ever created.
TIM COOK

Apple Created Device Ever Most Personal Watch
We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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There’s something very dangerous happening in states across the country.
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Across Country Dangerous Happening Something State
In the long arc of time, you are only relevant if customers love you.
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Arc Constoemr Long Love Relevant Time
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Ago Began Online Customer Interest Product Service User Year
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
Apple Pay is forever changing the way we pay for things.
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Apple Change Forever Pay Thing Way
In the world of cyber security, the last thing you want is to have a target painted on you.
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Last Paint Security Target Thing World
My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Against Business Doing Message Private Raed Read Stuff Value
The government should always be the one defending civil liberties.
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Always Covil Defend Government Liberty Shoul
The sidelines are not where you want to live your life. The world needs you in the arena!
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Arenal Life Need Sideline Want World
No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Critics Cynics Energy Impatience Matter Need Next Passion Progress Risk Shrink Tune
Today, we are pleased to announce the biggest advancement in iPhone.
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Advancement Announce Biggest iPhone Please Today
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Believe Few Focus Important Meaningful Project Relly Say Thousand Truly
Android dominates the mobile malware market.
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Android Dominate Malware Market Mobile
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Barries Focus Problem Redefine Scale Thing

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