“Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.”

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

The government should always be the one defending civil liberties.

I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.

We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.

I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.

Apple Watch is the most personal device we’ve ever created.

There’s something very dangerous happening in states across the country.

You have to have more, you have to give people hope and a vision of a better world.

Give a civil servant a good case and he’ll wreck it with clichés, bad punctuation, double negatives, and convoluted apology.

I’m for the freedom of expression, given that it will be under strict control.

Just as He gave us the capacity to laugh when we hurt, or to struggle on when we feel like giving up. I’ve come to believe that how we choose to live with pain, or injustice, or death…is the true measure of the Divine within us.

Nature played a cruel trick on her by giving her a waxed mustache.

You can get him out of your study, but you can’t get him out of your mind. Might as well give up he is your captor, your jailer, your boss and your master a freckled-faced, pint-sized, cat-chasing bundle of noise.

Cats names are more for human benefit. They give one a certain degree more confidence that the animal belongs to you.

We must do more to protect our neighborhoods and give integrity to our community plans.