We make the best phone, we don’t make the most phones.
TIM COOKA wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
More Tim Cook Quotes
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Apple is this great American company that could have only happened here.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Discrimination, in all its forms, is bad for business.
TIM COOK






