Our message, to people around the country and around the world, is this: Apple is open.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
TIM COOKWhen I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKA lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOKOur competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKWe can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKI believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOKOur business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOKApple is this great American company that could have only happened here.
TIM COOKApple Stores Offer the Best Buying Experience and Customer Service On The Planet
TIM COOKThe largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKThe iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK