Discrimination, in all its forms, is bad for business.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
More Tim Cook Quotes
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Apple is this great American company that could have only happened here.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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A great product isn’t just a collection of features. It’s how it all works together.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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People are running huge enterprises off of hacking and stealing data.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Nobody wants to buy sour milk.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK