A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
More Tim Cook Quotes
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Today, we are pleased to announce the biggest advancement in iPhone.
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From our point of view it’s important that Apple not be the developer for the world.
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Let your joy be in your journey, not in some distant goal.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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I don’t think Apple has to own a content business.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Price is rarely the most important thing. A cheap product might sell some units.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK