You can only do so many things great, and you should cast aside everything else.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
More Tim Cook Quotes
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Apple Watch is the most personal device we’ve ever created.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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I just want to build great products.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Our message, to people around the country and around the world, is this: Apple is open.
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I don’t think Apple has to own a content business.
TIM COOK