No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOKThere are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
More Tim Cook Quotes
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An acorn would never brag about giving shade.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Our message, to people around the country and around the world, is this: Apple is open.
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Apple Watch is the most personal device we’ve ever created.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Nobody wants to buy sour milk.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK