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If you do not know how to ask the right question, you discover nothing.

W. Edwards Deming

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Ask Discover Ig Know Not Nothing Question Right You

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.
W. EDWARDS DEMING

Ask Cd Custom Customer Electric Ever Expectation Light Nonsense Pneumatic Tire Vcr
Eliminate numerical quotas, including Management by Objectives.
W. EDWARDS DEMING

Eliminate Include Management Numerical Objective Quote
People with targets and jobs dependent upon meeting them will probably meet the targets – even if they have to destroy the enterprise to do it.
W. EDWARDS DEMING

Destroy Enterprises Job Meeting People Target Probably Them Upon
No one knows the cost of a defective product – don’t tell me you do.
W. EDWARDS DEMING

Cost Defective Do Em Know No One Product Tell You
When a system is stable, telling the worker about mistakes is only tampering.
W. EDWARDS DEMING

Mistake Only Stable System Tamper Tell When Worker
Any manager can do well in an expanding market.
W. EDWARDS DEMING

Any Manager Expand Market Well
Profit in business comes from repeat customers.
W. EDWARDS DEMING

Business Come Customer Profit Repeat
It is not necessary to change. Survival is not mandatory.
W. EDWARDS DEMING

Change Mandatory Necessary Not Survival
Learning is not compulsory… neither is survival.
W. EDWARDS DEMING

Compulsory Learn Neither Survival
Research shows that the climate of an organization influences an individual’s contribution far more than the individual himself.
W. EDWARDS DEMING

Climate Contribution Individual Influence More Organisation Research Show
I am forever learning and changing.
W. EDWARDS DEMING

Change Forever Learn
The big problems are where people don’t realise they have one in the first place.
W. EDWARDS DEMING

Big Customer First Good One People Place Problem Realise Some Where
You know the cost of replacing it, but not the cost of a dissatisfied customer.
W. EDWARDS DEMING

Cost Customer Dissatisfied Know replace
Whenever there is fear, you will get wrong figures.
W. EDWARDS DEMING

Fear Figure Get Whenever Will Wrong
If you can’t describe what you are doing as a process, you don’t know what you’re doing.
W. EDWARDS DEMING

Can Describe Do Know Process
What should be the aim of management? What is their job?
W. EDWARDS DEMING

Aim Job Management Should

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