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The only sure thing is that in business there are no sure things.

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Business Only Sure Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA

Company Constant Deal Engineer Giving Important Industrial Job Management Target
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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Company Executive Leadership Necessary Personnel Quality Show Thing Way
Employees are not guilty; why should they suffer?
AKIO MORITA

Employee Guilt Suffer Why
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Amount Depend Endeavor Resolve Strength Succeed
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITA

Anybody Assistant Else Exact Job Mean Someone Trust Want
Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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Country Create Creating Game Good Merger Money Moving Namely Play Treat
If we do our best and make efforts, a peaceful and great future will become ours without fail.
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Best Effort Fail Future Great Make Out Peaceful Succeed
The public does not know what is possible. We do.
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Business Do Doe Know Public
In the long run, no matter how good or successful you are or how clever or crafty.
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Clever Crafty Good Long Matter Run Successful
We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World
My concept is that anybody has creative ability, but very few people know how to use it.
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Ability Anybody Concept Creative Few People Use
An enemy of innovation could be your own sales force.
AKIO MORITA

Business Enemy Force Innovation Own Sale

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