My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITAPeople need money, but they also want to be happy in their work and proud of it.
More Akio Morita Quotes
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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My concept is that anybody has creative ability, but very few people know how to use it.
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It has run consistently about 6 percent of sales at Sony – and in service.
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I feel it is my fault because I made the decision to hire him.
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We treat employees as a member of the family.
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Your business and its future are in the hands of the people you hire.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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The only sure thing is that in business there are no sure things.
AKIO MORITA