We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITAPeople need money, but they also want to be happy in their work and proud of it.
More Akio Morita Quotes
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Your business and its future are in the hands of the people you hire.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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It’s difficult to see new projects to fruition.
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America looks 10 minutes ahead; Japan looks 10 years.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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The best example of this was the Apollo project in the United States.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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Don’t do market research.
AKIO MORITA






