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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA

Company Constant Deal Engineer Giving Important Industrial Job Management Target
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA

Break Country Different Market Need Something Through Weapon
My solution to the problem of unleashing creativity is always to set up a target.
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Always Creativity Problem Solution Target United States
If you don’t want Japan to buy it, don’t sell it.
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Buy Country Sell Want
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Asset Cash Future Gain Important Profit
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
You can be totally rational with a machine.
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Machine People Understanding
Don’t do market research.
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Make Research
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITA

Creative Energetic Intelligent Once People Prepare Staff
Curiosity is the key to creativity.
AKIO MORITA

Creativity Graduation Key Machine Ration
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Carefully Go Intuitive Night People Research Sense Want Watch
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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Course Development Hawl Long Mean Profit Research Running Short
But if you work with people, sometimes logic often has to take a backseat to understanding.
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Backseat Creative Often People Sometimes Work Your
We don’t believe in market research for a new product unknown to the public. So we never do any.
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Believe New Product Public Research

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