I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
More Akio Morita Quotes
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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When I find an employee who turns out to be wrong for the job,
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Never break another man’s rice bowl.
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My solution to the problem of unleashing creativity is always to set up a target.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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