While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
More Akio Morita Quotes
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Amenities are not of great concern to management in Japan.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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You can be totally rational with a machine.
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Never break another man’s rice bowl.
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In the United States businessmen often do not trust their colleagues.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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Don’t do market research.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Your business and its future are in the hands of the people you hire.
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Employees are not guilty; why should they suffer?
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