I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITAIt’s difficult to see new projects to fruition.
More Akio Morita Quotes
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Employees are not guilty; why should they suffer?
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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You can be totally rational with a machine.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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The only sure thing is that in business there are no sure things.
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I believe people work for satisfaction.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Curiosity is the key to creativity.
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A company will get nowhere if all of the thinking is left to management.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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The public does not know what is possible. We do.
AKIO MORITA






