Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITAIf we do our best and make efforts, a peaceful and great future will become ours without fail.
More Akio Morita Quotes
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In the long run, no matter how good or successful you are or how clever or crafty.
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It has run consistently about 6 percent of sales at Sony – and in service.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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A company will get nowhere if all of the thinking is left to management.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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If management take the risk of hiring them, we have to take the responsibility for them.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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We all learn by imitating, as children, as students, as novices in the world of business.
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