We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITAIf we do our best and make efforts, a peaceful and great future will become ours without fail.
More Akio Morita Quotes
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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Curiosity is the key to creativity.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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The only sure thing is that in business there are no sure things.
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Your business and its future are in the hands of the people you hire.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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We treat employees as a member of the family.
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In the United States businessmen often do not trust their colleagues.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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An enemy of innovation could be your own sales force.
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