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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITA

Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
If management take the risk of hiring them, we have to take the responsibility for them.
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Hiring Management Responsible Risk Take
Curiosity is the key to creativity.
AKIO MORITA

Creativity Graduation Key Machine Ration
But if you work with people, sometimes logic often has to take a backseat to understanding.
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Backseat Creative Often People Sometimes Work Your
Don’t do market research.
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Make Research
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Adjust Better Country Honorable Kid Kind Much Notion People Work
Never break another man’s rice bowl.
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Another Bowl Break Man never
There are three creativities: creativity in technology, in product planning, and in marketing.
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Creativity Market Plan Product Self Technology
Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Ask Kind Plan Product Public Rather Want
The only sure thing is that in business there are no sure things.
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Business Only Sure Thing
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Advertise Bad Product Promotion Right Sustain Time
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Company Employee Happy Healthy Job Keep Productive Want
In the United States businessmen often do not trust their colleagues.
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Businessman Colleague May Moving People Trust

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